Brand Marketing for Construction Contractors

Categories: Foundations
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About Course

Build a Winning Brand: Marketing for Construction Contractors

This course teaches construction contractors how to build a purpose-driven brand, generate their own leads, and reduce reliance on third-party platforms like RoofRoof. Learn actionable strategies to stand out, attract high-value clients, and grow your business sustainably.

Note: This course is in-progress but being built transparently. Check back often.

What Will You Learn?

  • Define your brand’s purpose, vision, and mission.
  • Optimize your online presence, including RoofRoof and other platforms.
  • Generate your own leads through SEO, social media, and local marketing.
  • Build trust and credibility with clients through storytelling and showcasing your work.
  • Measure and refine your branding and marketing efforts for long-term success.

Course Content

Introduction to Branding for Construction Contractors
Branding basics for contractors.

  • What is Brand Strategy?
  • Self-Assessment

Building a Purpose-Driven Brand

Understanding Your Target Audience

Optimizing Your Online Presence

Lead Generation Strategies

Building Trust and Credibility

Measuring Success

Branding & Marketing Workbook Blueprint
This will be your source of truth as you move forward with the course and think about the type of brand you want your company to be.

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