The Complete Guide to Building Your Home Improvement Online Presence

I’m not going to lie to you, this course is MASSIVE. Not only will you gain a better understanding of how to better position your home improvement contractor business online, but you’ll actually get the tutorials to follow along.

This course provides roofing contractors and other home service providers with essential, easy-to-understand strategies to build a professional online presence. In today’s competitive market, having an effective digital footprint is crucial for attracting higher-quality, local clients—those seeking premium services, not just the cheapest option. This course covers three fundamental pillars of online presence: setting up a professional website (using WordPress), claiming and optimizing a Google My Business profile, and leveraging Facebook and Instagram for local engagement.

Each lesson focuses on tactics that are immediately applicable to the home service industry, whether you’re a roofing contractor, plumber, HVAC specialist, or any other trade. You’ll learn how to create an online ecosystem that attracts the right clients—those willing to invest in quality and value. The goal is to equip you with practical, straightforward skills that can elevate your business without unnecessary jargon or overwhelming tech concepts.

By the end of the course, you will be able to confidently set up and manage your online profiles and website, ensure they’re optimized for local SEO, and use social media to stay engaged with your target market. The course will guide you with actionable steps, specifically crafted for the home service sector, to ensure you’re attracting the right leads. You’ll even get a condensed workbook with checklists and tasks to help you track progress and stay on track with the implementation.

Why This Course Works: The lessons are interactive, with simple exercises to help you apply each tactic immediately. Plus, you’ll be able to keep all of your notes in a convenient space to track your decisions and action items. No fluff, no filler—just results-driven strategies for your business.

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